Actionable Items To Improve Your Google AdWords Campaign
Here is some of what I’ll review and offer suggestions on:
- If the default settings of Google Ads are being used, which can waste a lot of your marketing dollars.
- If best practices are being used for your keywords and you're ad groups
- Potential keywords you could be targeting.
- How to bid on keywords to get the most value out of them.
- How conversions work and how to properly set them up.
- Why negative keywords are critical to your campaign.
- Where to concentrate your time and energy.
- The proper techniques for creating ads and extensions.
- How to use Google analytics to better understand your campaigns
- Are there changes to your landing pages which could improve conversion rates.
- The value of testing, testing, and more testing.
- What can be learned from your competition?
