Code of Ethics
There is no uniform code of ethics for SEO, which is a problem. Firms or consultants that represent themselves as ethical SEO's may actually use practices that are considered black hat and which could eventually harm a site's rankings. Although we feel these firms are in the minority, it’s a reason you should perform research on who you eventually hire. You want someone whose success will be long term.
Bruce Clay has written a code of ethics which many firms and consultants voluntarily subscribe to, including our firm.
At Ad Hoc Marketing we promise to:
Only use methods that are ethical, avoiding tactics that are considered black hat SEO.
Never be under contract to two businesses competing in the same market unless both businesses have agreed to it.
Fully disclose what we are doing at all times and to respond promptly to any questions you might have.
Provide anonymity. If we're working with an ad agency or a web design firm and they are looking to me to collaborate with them on a project we'll respect their wishes about how to interact with a client. To either remain behind the scene if asked and not content the client directly.
Respect the privacy of all clients in handling their material.