Link Building Case Study

Well Being Center

Dr. John Amaral wanted his chiropractic clinic to rank well for chiropractic clinic Santa Cruz. The problem was that his clinic was actually located in Soquel, California a suburb of Santa Cruz. And he didn't want the words chiropractor or chiropractic clinic to be used on his site. He wanted the site to be identified as a network chiropractic clinic and a well being center.


The solution: Ad Hoc Marketing first began with using the main phrases, Santa Cruz Chiropractic Clinic to be used in his computer code, particularly the meta tag description. And also to use the main phrase as the anchor text in his link building campaign.


The results: "I'm impressed that with so little effort on my part (as a matter fact I've only done a fraction of the things that Scott suggested) we've been able to rank in the top listings for our chosen search phrases on nearly all of the search engines. Scott really knows his stuff!"