Manufacturing Case Study


The problem: Addoco is a pallet manufacturer located in the Iowa. In addition to building pallets and custom crates, they also manufactured wood mulch. The mulch was extremely popular with homeowners for landscaping and schools that needed mulch for their playgrounds that was safe. Unfortunately, none of their products ranked nationally.

The solution: The transformation began with a newly designed site that was simple to navigate and focused on their products. They used state of the art technology to create their products, were environmentally friendly, and also able to take on large orders. The site emphasized all of these points.

In addition keyword research determined the words their prospects were using to look for their products.

The result: Ad Hoc Marketing's work resulted in national ranking for terms that were specific to what they did. More importantly the traffic to the site increased by 60%.

"Addoco Inc. was well satisfied with Ad Hoc Marketing and Scott Salwolke in the redesign of our web site. From the beginning of the project, Scott was prompt and very attentive to all our needs. With very little direction Scott took our old web site and merged our ideas with his creativity into a web site we are extremely proud of. Addoco interviewed two other firms that were considerably more expensive and didn't come close to understanding the scope of our project. Scott continues to follow up with us and monitor our web site traffic even after the project has been completed."

- Steve Rodham and Dawn Hoyt

Addoco Inc.