A blog designed to give business people advice on how to improve their success with Google Ads. Written by a certifed Google Ads partner with 15 years' experience.
To improve your success on Google AdWords you need to learn how to improve your click through rate. Here are some ways to improve CTR on AdWords
Read MoreIn Google Ads you have a number of options when adding keywords from broad to exact to modified broad. Learn how the different match types have changed and what this means for you.
Read MoreGoogle Ads often rejects ads. Here are some common reasons why ads are rejected in 2021 and what you can do to get your ads approved.
Read MoreHere are the most common mistakes marketers make with Google Ads in 2021. Simple corrections can make your campaign successful.
Read MoreThe success of any Google Ads campaign begins with the ad. Here's how to write effective expanded text ads and responsive ads on Google that get clicked.
Read MoreGoogle Ads recommendations are suggestions Google provides to improve your campaigns performance. Yet, not all their recommendations will actual benefit you.
Read MoreQuality Score is what helps to determine where your ads rank on Google AdWords. Here are ways to improve Quality Score and reduce costs.
Read MoreIf you’re running ads with Google Ads, or Microsoft Ads, there is one report that is required reading, the search term report. You need to be reviewing it regurlarly
Read MoreBlog on how to improve your Google Ads campaign listed on the top 50 marketing list for 2020.
Read MoreBy adding negative keywords to your Google AdWords account you prevent ads from showing for terms not related to your business. It also helps with Quality Score
Read MoreAre you frustrated with the results your getting from your current PPC agency or consultant? Here are 10 signs that its time to hire someone new.
Read MoreIf your Google Ads campaign isn't delivering results and actually wasting money, then its time to review your campaign. See if your making these common mistakes.
Read MoreGoogle AdWords Extensions are designed to help your ad stand out and provide more information on your products or services. Learn how to successfully use them.
Read MoreAre you concerned that your ad isn't showing up on Google? Learn the most common reasons ads aren't shown for a keyword and what to do to fix them.
Read MoreFocusing on your most profitable keywords in Google Ads is important to having a successful campaign. Learn how to find the words your business should target.
Read MoreDiscover the best ways to market a junk removal company, including Google Ads and Google My Business. And what to do in the current pandemic
Read MoreTo be successful a Google Ads campaign has to evolve. You can’t take a set it and forget it approach, even when it seems successful.
Read MoreIf your ad isn't showing up number 1 on Google AdWords anymore, it could be due to a number of reasons. Here are the most common reasons.
Read MoreWith Google Ads you may have taken a set it and forget it approach. Learn what to do to keep your campaign going strong.
Read MoreLearn how to target your best prospects with Google Ads. From where your ads are run to who sees them in your market. Tips to improve result so that your prospects see your ads at the moment they need your products or services.
Read MoreHow to perform a quick review of your Google AdWords campaign to see if it's being neglected or is in the proper hands to build your business.
Read MoreChoosing a PPC agency or consultant to manage your Google Ads campaign is a major decision for your company. Here's how to find out if you chose the wrong PPC agency.
Read MoreWhen it comes to Google Ads campaigns, impressions reveal how often your ads are appearing, but a high number isn't a good thing always.
Read MoreWant to learn how much to bid on your Google AdWords? Article on how Google AdWords work and how not to overbid on your keywords.
Read MoreGoogle Ads is one of the best ways to market your products or services. It's also complicated. Through default settings and recommendations, Google offers suggestions. Often these cost you money.
Read MoreA Google AdWords specialist often puts all their focus in Google Ads as opposed to someone who just does it as part of a number of services.
Read MoreLearn how to bid on keywords on Google Ads and how much you should bid. Also learn how to not bid too high for your phrases
Read MoreLearn what it takes to be successful with Google AdWords, from setting a daily budget, to impressions, and how you are billed. Learn what PPC involves.
Read MoreA successful Google AdWords campaign depends on the ability of your web page to convert. Learn how to create a landing page for Google AdWords.
Read MoreLearn how to improve Quality Scores on Microsoft Ads in order to get better results and lower your costs. Get better results with your Microsoft ads campaign.
Read MoreWant to know what a good click through rate on Google AdWords is. Article that reveals what to do to improve your CTR to get better results in AdWords.
Read MoreLearn how to use Google Responsive ads to create campaigns that will generate leads or help develop your company's brand.
Read MoreWith little notice, Google AdWords rolled out some major changes to its pay per click platform this month and if you’re not taking advantage of these changes your missing out.
Read MoreLearn the three elements of a successful Google Ads campaign and why all three are necessary for a high converting campaign.
Read MoreWhen Google AdWords stopped having ads along the right side of search results, much of the talk was how it would affect cost per clicks. Yet, the change might be more important for the effect it’s had on Local SEO.
Read MoreThe most common mistakes advertisers make on Google with their mobile marketing campaigns.
Read MoreThe main question many people ask me when I review my services with them is “why do I need a pay per click specialist to monitor my account.” There are a number of reasons,
Read MoreCalls To Action Buttons are integral part of most websites, even if many people don’t realize what they are. To put it simply, call to action buttons are any request for website visitors to do something such as click here or download this.
Read MoreNo matter your business, your market, or your demographic, mobile is here to stay. 96% of people have a mobile phone in the U.S. In the United States and many other countries, there are already more searches on mobile then desktop.
Read MoreAlthough every Google AdWords campaign has a different strategy, the framework for most successful campaigns is the same. No matter what your business is or you
Read MoreThis past April 21 was a date many business owners had been dreading for quite some time. It was when Google’s new algorithm involving mobile sites and which impacts those that aren’t.
Read MoreThe time to think about getting a mobile site is yesterday. If you’ve been putting off having a mobile friendly site, you can’t keep putting it on your list of future projects.
Read MoreI’m constantly surprised when companies contact me about their pay per click campaigns, expressing their disapproval of their current agency.
Read MoreThere is one element of pay per click that is constantly overlooked in a campaign and which is often the main reason a campaign fails.
Read MoreIn evaluating hundreds of pay per click campaigns I've often seen the same mistakes over and over again.
Read MoreFew marketing platforms allow a business to fully target their market like Google AdWords does.
Read MoreIt seems so deceptively simple to create ads on Google AdWords. After all, you just need to begin typing in some text and if you go too far, you’ll receive an alert.
Read MoreIf you’ve been searching for an agency to help with your pay per click management, you may have come across agencies that call themselves a Google Adwords Partner.
Read MoreImagine you’re a plumber working in Chicago. You know the yellow pages aren’t generating leads like they used to. Instead your prospects are looking for your services online and most likely they’re looking on Google.
Read MoreOne of the key features of Google AdWords is that you can constantly test elements of your campaign to improve it. And should be.
Read MoreWith remarketing you display ads to people who’ve visited your site. The idea being that since they visited your site, they’ve already shown some interest in what you offer. By reminding them of who you are, you have a chance
Read MoreWith Bing Ads you can reach people who might not be using Google AdWords and with cheaper clicks.
Read MoreMost advertisers want to be in the number 1 on Google AdWords. The problem is there can only be one number one ad. Here's what it takes to be number 1
Read MoreJust as Google came up with a way to present searchers with better results when they performed a search, they also an algorithm to improve the ads they displayed. This is Ad Rank and it displays ads based on Quality Score and maximum bid. T
Read MoreWhen I begin working with a client on their pay per click management, the first step I take is to compile a list of keywords to target.
Read MoreYou should always be monitoring your Google AdWords campaign even when it seems like its running successfully.
Read MoreI had a client call me last month to tell me he was going to stop doing pay per click for his business. He told me he thought his site now ranked well enough that he didn't need to spend money on clicks
Read MorePay per click should be an integral part of an online marketing campaign even if it doesn’t have to be a permanent fixture.
Read MoreWhy isn’t anyone calling our company, even though we are getting a lot of clicks? The problem is that getting traffic to a site is one thing.
Read MoreIf you’re a Google AdWords client you’ve likely seen the notice at the top of your sign in screen that your campaign will be upgraded to an Enhanced Campaign in a few months.
Read MoreI was monitoring one of my clients AdWords campaign when I was surprised by who some of his competitors were. He is a plumber that offers drain cleaning so to see ads for maids running next to his was surprising.
Read MoreWhen a visitor arrives on your website, that page becomes a landing page. For many people they automatically assume this to be their home page
Read MorePay per click is one of the easiest advertising platforms there is. It’s immediate. You can stop and start it as you please. You can target single communities or reach customers nationwide.
Read MoreWatching the Pitch on AMC really gives a lot of insight into how ad agencies work and also highlights how advertising agency takes a much different approach then a search engine marketing firm would.
Read MoreTraditional advertising no longer works as effectively as it once did. Today people find businesses online
Read MoreWhat is search marketing? It's a question a lot of people are still asking. More importantly, the answer to this question is constantly evolving.
Read MoreIn Why You Should Use Display Ads, I wrote about why running an ad on Google Display campaign could benefit a business, provided it’s done right. Now I’d like to focus on how to get the most value from it
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