Google Ads Blog

Focusing on your most profitable keywords in Google Ads is important to having a successful campaign. Learn how to find the words your business should target.

Discover the best ways to market a junk removal company, including Google Ads and Google My Business. And what to do in the current pandemic

In Google AdWords and Microsoft Ads you have a number of options when adding keywords from broad to exact to modified broad. Learn how the different match types have changed and what this means for you.

To be successful a Google Ads campaign has to evolve. You can’t take a set it and forget it approach, even when it seems successful.

If your ad isn't showing up number 1 on Google AdWords anymore, it could be due to a number of reasons. Here are the most common reasons.

There are a lot of moving parts to a Google Ads Campaign. So many that it’s hard for the average person to know what all they need to do to have a successful campaign. Google Ads recommendations help to overcome this or so they hope.

With Google Ads you may have taken a set it and forget it approach. Learn what to do to keep your campaign going strong.

Learn how to target your best prospects with Google Ads. From where your ads are run to who sees them in your market. Tips to improve result so that your prospects see your ads at the moment they need your products or services.

Here are the most common mistakes marketers make with Google Ads in 2020. Simple corrections can make your campaign successful.

By adding negative keywords to your Google AdWords account you prevent ads from showing for terms not related to your business. It also helps with Quality Score

How to perform a quick review of your Google AdWords campaign to see if it's being neglected or is in the proper hands to build your business.

Google AdWords often rejects ads. Here are some common reasons why ads are rejected and what you can do to get your ads approved.

Each day thousands of ads are rejected by Google Ads. Most are for simple reasons, but not all. Here are 10 reasons ads are rejected and what can be done to correct them.

Choosing a PPC agency or consultant to manage your Google Ads campaign is a major decision for your company. Here's how to find out if you chose the wrong PPC agency.

When it comes to Google Ads campaigns, impressions reveal how often your ads are appearing, but a high number isn't a good thing always.

Want to learn how much to bid on your Google AdWords? Article on how Google AdWords work and how not to overbid on your keywords.

Google Ads is one of the best ways to market your products or services. It's also complicated. Through default settings and recommendations, Google offers suggestions. Often these cost you money.

A Google AdWords specialist often puts all their focus in Google Ads as opposed to someone who just does it as part of a number of services.

Learn how to bid on keywords on Google Ads and how much you should bid. Also learn how to not bid too high for your phrases

Google AdWords Extensions are designed to help your ad stand out and provide more information on your products or services. Learn how to successfully use them.

Learn what it takes to be successful with Google AdWords, from setting a daily budget, to impressions, and how you are billed. Learn what PPC involves.

A successful Google AdWords campaign depends on the ability of your web page to convert. Learn how to create a landing page for Google AdWords.

To improve your success on Google AdWords you need to learn how to improve your click through rate. Here are some ways to improve CTR on AdWords

Quality Score is what helps to determine where your ads rank on Google AdWords. Here are ways to improve Quality Score and reduce costs.

The success of any Google Ads campaign begins with the ad. Here's how to write expanded text ads on Google that get clicked. Based on proven strategies tested over the years.

If you’re running ads with Google AdWords, or Bing Ads, there is one report that is required reading, the search term report. You need to check it regularly.

Learn how to improve Quality Scores on Microsoft Ads in order to get better results and lower your costs. Get better results with your Microsoft ads campaign.

Want to know what a good click through rate on Google AdWords is. Article that reveals what to do to improve your CTR to get better results in AdWords.

Learn how to use Google Responsive ads to create campaigns that will generate leads or help develop your company's brand.

With little notice, Google AdWords rolled out some major changes to its pay per click platform this month and if you’re not taking advantage of these changes your missing out.

Learn the three elements of a successful Google Ads campaign and why all three are necessary for a high converting campaign.

When Google AdWords stopped having ads along the right side of search results, much of the talk was how it would affect cost per clicks. Yet, the change might be more important for the effect it’s had on Local SEO.

The most common mistakes advertisers make on Google with their mobile marketing campaigns.

The main question many people ask me when I review my services with them is “why do I need a pay per click specialist to monitor my account.” There are a number of reasons,

Calls To Action Buttons are integral part of most websites, even if many people don’t realize what they are. To put it simply, call to action buttons are any request for website visitors to do something such as click here or download this.

No matter your business, your market, or your demographic, mobile is here to stay. 96% of people have a mobile phone in the U.S. In the United States and many other countries, there are already more searches on mobile then desktop.

Although every Google AdWords campaign has a different strategy, the framework for most successful campaigns is the same. No matter what your business is or you

This past April 21 was a date many business owners had been dreading for quite some time. It was when Google’s new algorithm involving mobile sites and which impacts those that aren’t.

The time to think about getting a mobile site is yesterday. If you’ve been putting off having a mobile friendly site, you can’t keep putting it on your list of future projects.

I’m constantly surprised when companies contact me about their pay per click campaigns, expressing their disapproval of their current agency.

There is one element of pay per click that is constantly overlooked in a campaign and which is often the main reason a campaign fails.

In evaluating hundreds of pay per click campaigns I've often seen the same mistakes over and over again.

Few marketing platforms allow a business to fully target their market like Google AdWords does.

It seems so deceptively simple to create ads on Google AdWords. After all, you just need to begin typing in some text and if you go too far, you’ll receive an alert.

If you’ve been searching for an agency to help with your pay per click management, you may have come across agencies that call themselves a Google Adwords Partner.

Imagine you’re a plumber working in Chicago. You know the yellow pages aren’t generating leads like they used to. Instead your prospects are looking for your services online and most likely they’re looking on Google.

One of the key features of Google AdWords is that you can constantly test elements of your campaign to improve it. And should be.

With remarketing you display ads to people who’ve visited your site. The idea being that since they visited your site, they’ve already shown some interest in what you offer. By reminding them of who you are, you have a chance

With Bing Ads you can reach people who might not be using Google AdWords and with cheaper clicks.

Most advertisers want to be in the number 1 on Google AdWords. The problem is there can only be one number one ad. Here's what it takes to be number 1

Just as Google came up with a way to present searchers with better results when they performed a search, they also an algorithm to improve the ads they displayed. This is Ad Rank and it displays ads based on Quality Score and maximum bid. T

When I begin working with a client on their pay per click management, the first step I take is to compile a list of keywords to target.

You should always be monitoring your Google AdWords campaign even when it seems like its running successfully.

I had a client call me last month to tell me he was going to stop doing pay per click for his business. He told me he thought his site now ranked well enough that he didn't need to spend money on clicks

Pay per click should be an integral part of an online marketing campaign even if it doesn’t have to be a permanent fixture.

Why isn’t anyone calling our company, even though we are getting a lot of clicks? The problem is that getting traffic to a site is one thing.

If you’re a Google AdWords client you’ve likely seen the notice at the top of your sign in screen that your campaign will be upgraded to an Enhanced Campaign in a few months.

I was monitoring one of my clients AdWords campaign when I was surprised by who some of his competitors were. He is a plumber that offers drain cleaning so to see ads for maids running next to his was surprising.

When a visitor arrives on your website, that page becomes a landing page. For many people they automatically assume this to be their home page

Pay per click is one of the easiest advertising platforms there is. It’s immediate. You can stop and start it as you please. You can target single communities or reach customers nationwide.

Watching the Pitch on AMC really gives a lot of insight into how ad agencies work and also highlights how advertising agency takes a much different approach then a search engine marketing firm would.

Traditional advertising no longer works as effectively as it once did. Today people find businesses online

What is search marketing? It's a question a lot of people are still asking. More importantly, the answer to this question is constantly evolving.

In Why You Should Use Display Ads, I wrote about why running an ad on Google Display campaign could benefit a business, provided it’s done right. Now I’d like to focus on how to get the most value from it