Google Ads Management

10 Reasons Why Your Losing Money with Google Ads

Scott Salwolke
June 13, 2020

If your Google Ads campaign isn't delivering results and actually wasting money, then its time to review your campaign. See if your making these common mistakes.

Read More
Google Ads Management

How To Set Up Google AdWords Extensions & Which To Use. A 2020 Guide

Scott Salwolke
April 13, 2020

Google AdWords Extensions are designed to help your ad stand out and provide more information on your products or services. Learn how to successfully use them.

Read More
Google Ads Management

10 Reasons Why Your Ads Aren't Showing On Google In 2020 and How To Fix

Scott Salwolke
April 11, 2020

Are you concerned that your ad isn't showing up on Google? Learn the most common reasons ads aren't shown for a keyword and what to do to fix them.

Read More
Google Ads Management

How to Find Your Most Profitable Keywords in Google Ads

Scott Salwolke
March 29, 2020

Focusing on your most profitable keywords in Google Ads is important to having a successful campaign. Learn how to find the words your business should target.

Read More
Google Ads Management

Online Marketing for Junk Removal Companies & How to Deal With Coronavirus

Scott Salwolke
March 25, 2020

Discover the best ways to market a junk removal company, including Google Ads and Google My Business. And what to do in the current pandemic

Read More
Google Ads Management

Which Keyword Match Type To Use for Google AdWords, Microsoft Ads

Scott Salwolke
March 22, 2020

In Google AdWords and Microsoft Ads you have a number of options when adding keywords from broad to exact to modified broad. Learn how the different match types have changed and what this means for you.

Read More
Google Ads Management

How Often Do You Update A Google Ads Campaign in 2020? Frequently

Scott Salwolke
February 7, 2020

To be successful a Google Ads campaign has to evolve. You can’t take a set it and forget it approach, even when it seems successful.

Read More

Why Isn’t My Ad Number 1 on Google Ads Anymore?

Scott Salwolke
January 4, 2020

If your ad isn't showing up number 1 on Google AdWords anymore, it could be due to a number of reasons. Here are the most common reasons.

Read More
Google Ads Management

What Are Google Ads Recommendations And Why Many Could Be A Mistake For You

Scott Salwolke
January 2, 2020

Google Ads recommendations are suggestions Google provides to improve your campaigns performance. Yet, not all their recommendations will actual benefit you.

Read More
Google Ads Management

Why You Can’t Take a Set It and Forget It Approach to Google Ads

Scott Salwolke
November 20, 2019

With Google Ads you may have taken a set it and forget it approach. Learn what to do to keep your campaign going strong.

Read More
Google Ads Management

How To Target Only Your Best Prospects in Google Ads In Your Market

Scott Salwolke
September 20, 2019

Learn how to target your best prospects with Google Ads. From where your ads are run to who sees them in your market. Tips to improve result so that your prospects see your ads at the moment they need your products or services.

Read More

10 Biggest Mistakes in Google Ads in 2020 & How to Avoid Them

Scott Salwolke
August 7, 2019

Here are the most common mistakes marketers make with Google Ads in 2020. Simple corrections can make your campaign successful.

Read More
Google Ads Management

Take a Negative Approach to Google AdWords in 2020 - Negative Keywords in Google Ads

Scott Salwolke
July 20, 2019

By adding negative keywords to your Google AdWords account you prevent ads from showing for terms not related to your business. It also helps with Quality Score

Read More
Google Ads Management

How To Tell In Minutes If Your AdWords Campaign is Being Neglected

Scott Salwolke
March 24, 2019

How to perform a quick review of your Google AdWords campaign to see if it's being neglected or is in the proper hands to build your business.

Read More
Creating Google Ads

10 Reasons Why Your Google Ad Was Rejected in 2020 & Should You Be Worried

Scott Salwolke
March 18, 2019

Google AdWords often rejects ads. Here are some common reasons why ads are rejected and what you can do to get your ads approved.

Read More
Google Ads Management

Warning Signs To Look Out For When Searching For a PPC Agency

Scott Salwolke
February 10, 2019

Choosing a PPC agency or consultant to manage your Google Ads campaign is a major decision for your company. Here's how to find out if you chose the wrong PPC agency.

Read More
Google Ads Management

What are Impressions on Google Ads and How Do They Impact Your Costs

Scott Salwolke
January 31, 2019

When it comes to Google Ads campaigns, impressions reveal how often your ads are appearing, but a high number isn't a good thing always.

Read More
Google Ads Management

How Much Does Google Adwords Cost in 2020 & How To Get the Most Out Of Your Budget

Scott Salwolke
January 21, 2019

Want to learn how much to bid on your Google AdWords? Article on how Google AdWords work and how not to overbid on your keywords.

Read More
Google Ads Management

Why Many Google Ads Default Settings or Recommendations Cost You Money

Scott Salwolke
January 18, 2019

Google Ads is one of the best ways to market your products or services. It's also complicated. Through default settings and recommendations, Google offers suggestions. Often these cost you money.

Read More
Google Ads Management

You Need a Google AdWords Specialist to Manage A Campaign, Not an Agency

Scott Salwolke
November 30, 2018

A Google AdWords specialist often puts all their focus in Google Ads as opposed to someone who just does it as part of a number of services.

Read More
Google Ads Management

How To Bid on Keywords in Google Ads in 2020 Without Overbidding

Scott Salwolke
August 31, 2018

Learn how to bid on keywords on Google Ads and how much you should bid. Also learn how to not bid too high for your phrases

Read More
Google Ads Management

How Does Google AdWords Work - How To Be Successful With PPC

Scott Salwolke
April 20, 2018

Learn what it takes to be successful with Google AdWords, from setting a daily budget, to impressions, and how you are billed. Learn what PPC involves.

Read More

How To Write A Landing Page For Google AdWords That Converts

Scott Salwolke
March 19, 2018

A successful Google AdWords campaign depends on the ability of your web page to convert. Learn how to create a landing page for Google AdWords.

Read More
Google Ads Management

How To Improve Click-Through Rate (CTR) on Google AdWords in 2020

Scott Salwolke
December 6, 2017

To improve your success on Google AdWords you need to learn how to improve your click through rate. Here are some ways to improve CTR on AdWords

Read More
Google Ads Management

What is Quality Score in Google AdWords and How To Improve It

Scott Salwolke
September 12, 2017

Quality Score is what helps to determine where your ads rank on Google AdWords. Here are ways to improve Quality Score and reduce costs.

Read More
Creating Google Ads

How To Write Expanded Text Ads on Google That Get More Clicks Than Your Competition

Scott Salwolke
March 31, 2017

The success of any Google Ads campaign begins with the ad. Here's how to write expanded text ads on Google that get clicked. Based on proven strategies tested over the years.

Read More

Why The Search Term Report in Google AdWords is Required Reading

Scott Salwolke
March 12, 2017

If you’re running ads with Google AdWords, or Bing Ads, there is one report that is required reading, the search term report. You need to check it regularly.

Read More

Quality Score for Bing Ads - How to Improve & How It Differs from AdWords

Scott Salwolke
February 23, 2017

Learn how to improve Quality Scores on Microsoft Ads in order to get better results and lower your costs. Get better results with your Microsoft ads campaign.

Read More
Google Ads Management

What is a Good Click Through Rate (CTR) on Google AdWords

Scott Salwolke
February 8, 2017

Want to know what a good click through rate on Google AdWords is. Article that reveals what to do to improve your CTR to get better results in AdWords.

Read More
Google Ads Management

How to Set Up Google AdWords Responsive Ads For Display

Scott Salwolke
January 19, 2017

Learn how to use Google Responsive ads to create campaigns that will generate leads or help develop your company's brand.

Read More
Google Ads Management

Google AdWords Expanded Text Ads - How To Take Advantage of Them

Scott Salwolke
August 30, 2016

With little notice, Google AdWords rolled out some major changes to its pay per click platform this month and if you’re not taking advantage of these changes your missing out.

Read More

A Successful Pay Per Click Campaign is Like a 3 Legged Stool

Scott Salwolke
May 7, 2016

Learn the three elements of a successful Google Ads campaign and why all three are necessary for a high converting campaign.

Read More

Why Google Ads Is Critical for Local Businesses Getting Leads

Scott Salwolke
April 26, 2016

When Google AdWords stopped having ads along the right side of search results, much of the talk was how it would affect cost per clicks. Yet, the change might be more important for the effect it’s had on Local SEO.

Read More
Google Ads Management

5 Mistakes Businesses Make with Mobile Ad Campaigns on Google Ads

Scott Salwolke
January 5, 2016

The most common mistakes advertisers make on Google with their mobile marketing campaigns.

Read More
Google Ads Management

Why Hire a Specialist for PPC Management? A Cautionary Lesson

Scott Salwolke
October 17, 2015

The main question many people ask me when I review my services with them is “why do I need a pay per click specialist to monitor my account.” There are a number of reasons,

Read More
Google Ads Management

The Importance of Call To Action Buttons To Your Online Marketing Campaign

Scott Salwolke
July 13, 2015

Calls To Action Buttons are integral part of most websites, even if many people don’t realize what they are. To put it simply, call to action buttons are any request for website visitors to do something such as click here or download this.

Read More
Landing Page Optimization

How To Have A Successful Mobile Marketing Campaign on Google Adwords

Scott Salwolke
June 25, 2015

No matter your business, your market, or your demographic, mobile is here to stay. 96% of people have a mobile phone in the U.S. In the United States and many other countries, there are already more searches on mobile then desktop.

Read More

How To Set Up A Successful Google AdWords Campaign

Scott Salwolke
May 21, 2015

Although every Google AdWords campaign has a different strategy, the framework for most successful campaigns is the same. No matter what your business is or you

Read More
Landing Page Optimization

The Impact of Not Having a Mobile Site on Google

Scott Salwolke
April 22, 2015

This past April 21 was a date many business owners had been dreading for quite some time. It was when Google’s new algorithm involving mobile sites and which impacts those that aren’t.

Read More
Landing Page Optimization

Why Mobile Must Be Part of Your Online Marketing Campaign

Scott Salwolke
January 23, 2015

The time to think about getting a mobile site is yesterday. If you’ve been putting off having a mobile friendly site, you can’t keep putting it on your list of future projects.

Read More
Google Ads Management

Finding Evidence That Your Pay Per Click Agency Is Failing You

Scott Salwolke
December 23, 2014

I’m constantly surprised when companies contact me about their pay per click campaigns, expressing their disapproval of their current agency.

Read More

Your Pay Per Click Campaign Not Converting? Check Your Landing Page

Scott Salwolke
October 14, 2014

There is one element of pay per click that is constantly overlooked in a campaign and which is often the main reason a campaign fails.

Read More
Google Ads Management

10 Classic Mistakes People Make With Google Ads Campaigns

Scott Salwolke
July 14, 2014

In evaluating hundreds of pay per click campaigns I've often seen the same mistakes over and over again.

Read More
Google Ads Management

How to Target Only People in Your Community with Google AdWords

Scott Salwolke
June 28, 2014

Few marketing platforms allow a business to fully target their market like Google AdWords does.

Read More
Google Ads Management

How to Create Successful Ads on Google AdWords

Scott Salwolke
May 24, 2014

It seems so deceptively simple to create ads on Google AdWords. After all, you just need to begin typing in some text and if you go too far, you’ll receive an alert.

Read More
Google Ads Management

What is a Google AdWords Certified Partner And Should You Hire One?

Scott Salwolke
February 19, 2014

If you’ve been searching for an agency to help with your pay per click management, you may have come across agencies that call themselves a Google Adwords Partner.

Read More

Why Pay Per Click is Needed for Local SEO Marketing

Scott Salwolke
January 13, 2014

Imagine you’re a plumber working in Chicago. You know the yellow pages aren’t generating leads like they used to. Instead your prospects are looking for your services online and most likely they’re looking on Google.

Read More
Google Ads Management

What is A/B Testing for Google Adwords and How It Impacts Conversions

Scott Salwolke
December 23, 2013

One of the key features of Google AdWords is that you can constantly test elements of your campaign to improve it. And should be.

Read More
Google Ads Management

How Google AdWords Remarketing Can Succeed Or Fail Miserably

Scott Salwolke
December 22, 2013

With remarketing you display ads to people who’ve visited your site. The idea being that since they visited your site, they’ve already shown some interest in what you offer. By reminding them of who you are, you have a chance

Read More
Microsoft Ads Management

Should I Advertise on Bing Ads? Six Reasons to try Bing Ads

Scott Salwolke
December 18, 2013

With Bing Ads you can reach people who might not be using Google AdWords and with cheaper clicks.

Read More
Google Ads Management

How much should I pay to get the number 1 spot on Google AdWords

Scott Salwolke
December 14, 2013

Most advertisers want to be in the number 1 on Google AdWords. The problem is there can only be one number one ad. Here's what it takes to be number 1

Read More
Google Ads Management

What is Google AdWords Ad Rank and How Has it Changed

Scott Salwolke
November 11, 2013

Just as Google came up with a way to present searchers with better results when they performed a search, they also an algorithm to improve the ads they displayed. This is Ad Rank and it displays ads based on Quality Score and maximum bid. T

Read More
Google Ads Management

Why Pay Per Click is Important Even for Search Terms Your Site Ranks For

Scott Salwolke
October 7, 2013

When I begin working with a client on their pay per click management, the first step I take is to compile a list of keywords to target.

Read More
Google Ads Management

Why you need to monitor your pay per click campaigns at all times

Scott Salwolke
September 13, 2013

You should always be monitoring your Google AdWords campaign even when it seems like its running successfully.

Read More
Google Ads Management

When to Stop Using Pay Per Click and Why Stopping Could Actually Be Bad

Scott Salwolke
August 26, 2013

I had a client call me last month to tell me he was going to stop doing pay per click for his business. He told me he thought his site now ranked well enough that he didn't need to spend money on clicks

Read More
Google Ads Management

Why Pay Per Click is A Critical To Successful Content Marketing

Scott Salwolke
May 30, 2013

Pay per click should be an integral part of an online marketing campaign even if it doesn’t have to be a permanent fixture.

Read More
Google Ads Management

Why you’re not getting leads from all those clicks on your Google ads

Scott Salwolke
March 29, 2013

Why isn’t anyone calling our company, even though we are getting a lot of clicks? The problem is that getting traffic to a site is one thing.

Read More
Google Ads Management

What is Google AdWords Enhanced Campaigns and Should You Switch Over

Scott Salwolke
March 2, 2013

If you’re a Google AdWords client you’ve likely seen the notice at the top of your sign in screen that your campaign will be upgraded to an Enhanced Campaign in a few months.

Read More
Google Ads Management

Do Maids really clean drains? AdWords Miscues That Could Cost You Money

Scott Salwolke
February 22, 2013

I was monitoring one of my clients AdWords campaign when I was surprised by who some of his competitors were. He is a plumber that offers drain cleaning so to see ads for maids running next to his was surprising.

Read More
Google Ads Management

How To Create Effective Landing Pages To Increase Conversion

Scott Salwolke
February 9, 2013

When a visitor arrives on your website, that page becomes a landing page. For many people they automatically assume this to be their home page

Read More
Google Ads Management

Google Ads Management – Five Quick Fixes For Better ROI

Scott Salwolke
January 12, 2013

Pay per click is one of the easiest advertising platforms there is. It’s immediate. You can stop and start it as you please. You can target single communities or reach customers nationwide.

Read More
Google Ads Management

The differences between advertising agencies and search marketing firms

Scott Salwolke
June 7, 2012

Watching the Pitch on AMC really gives a lot of insight into how ad agencies work and also highlights how advertising agency takes a much different approach then a search engine marketing firm would.

Read More

Traditional Advertising No Longer Works

Scott Salwolke
April 9, 2012

Traditional advertising no longer works as effectively as it once did. Today people find businesses online

Read More
Google Ads Management

What is Search Marketing?

Scott Salwolke
March 8, 2012

What is search marketing? It's a question a lot of people are still asking. More importantly, the answer to this question is constantly evolving.

Read More

5 Ways to Get the Most Out of Google AdWords Display

In Why You Should Use Display Ads, I wrote about why running an ad on Google Display campaign could benefit a business, provided it’s done right. Now I’d like to focus on how to get the most value from it

Read More