Web Site Analysis - Is your site user & search engine friendly?

Ad Hoc Marketing recommends a full web site analysis prior to any campaign. We'll spend a lot of our time analyzing your web site, looking for barriers that could be preventing the site from ranking highly. And whether visitors can find easily what they are looking for.if your site is data based driven there is even more to consider.

You want to configure your web site so that it has the best chance of succeeding with search engines and more importantly, converts visitors into customers.

Among the factores we'll examine are:

Site Technologies - How well can search engines understand your web site? Some techniques act as barriers that keep search engines from reading portions of your site. We'll identify any trouble spots and recommend solutions. Broken links result in only missed opportunities while bloated code can cause a page to load slowly.

Site Architecture - Can search engine spiders successfully crawl your site? Many sites are only partially indexed by the search engines because their architecture inadvertently creates barriers for crawlers. Although the search engines are making progress with Flash, it can still create problems if this is how your navigation is built.

User Friendly - The most important aspect of the analysis. Can prospects find what they need on your site within a couple of clicks. Or do they become frustrated and leave. Customer satisfaction is as important as rankings. A site map can also be beneficial, both to visitors and search engines.

Content - The copy on your site determines how well your site engages visitors and how well it ranks for various keywords. Incorporating the keywords into your copy should be seamless. This is why SEO copywriting is almost a science, incorporating the necessary words you want to rank for, but not at the expense of your text.

Duplicate content - Having duplicate copy on sites or the same meta tag descriptions throughout can hinder your chances for success.

Some services to check your site on your own include Dead Links that examines your site for broken links and Google Webmaster Tools.