SEO Audit
A comprehensive site audit is a necessary part of a successful search engine marketing campaign. It involves examining your site to ensure it is user friendly. It doesn't matter how many visitors arrive at your site if they become frustrated and leave. As a SEO specialist I'll examine your site to see if there is missing material or broken links that could interfere with a user's experience. I'll also assess how your site does in comparison to your competition.
The SEO Site Audit is an integral part of my SEO packages. If after you receive my audit you decide to purchase my complete packages, your costs will be deducted from your package cost.
The Basic Audit examines your site for issues that could be creating problems for your site, while the Advanced Audit is designed for businesses looking to perform SEO themselves. It supplies you with everything you need, not just an assessment of your site, but practical advice on what needs to be done for your site. I'll perform comprehensive keyword research, proving you with a list of phrases to target. I'll also completely optimize 5 pages so that you'll understand the process involved.
Among the factors I'll examine with both audits are:
Site Technologies - How well can search engines understand your web site? Some techniques act as barriers that keep search engines from reading portions of your site. I'll identify any trouble spots and recommend solutions. Broken links result in only missed opportunities while bloated code can cause a page to load slowly.
Site Architecture - Can search engine spiders successfully crawl your site? Many sites are only partially indexed by the search engines because their architecture inadvertently creates barriers for crawlers. Although the search engines are making progress with Flash, it can still create problems if this is how your navigation is built.
User Friendly - The most important aspect of the analysis. Can prospects find what they need on your site within a couple of clicks? Or do they become frustrated and leave. Customer satisfaction is as important as rankings. A site map can also be beneficial, both to visitors and search engines.
Content - The copy on your site determines how well your site engages visitors and how well it ranks for various keywords. Incorporating the keywords into your copy should be seamless. This is why SEO copywriting is almost a science; incorporating the necessary words you want to rank for, but not at the expense of your text.
Duplicate content - Having duplicate copy on sites or the same meta tag descriptions throughout can hinder your chances for success.
| Site Audit |
Basic |
Ecommerce |
Site Audit Cost |
$1250 |
$2000 |
Competition Analysis |
No |
YES |
User Friendly Assessment |
YES |
YES |
Broken Link Check |
YES |
YES |
Site Architecture |
YES |
YES |
Robots Txt |
YES |
YES |
Server Response Code |
YES |
YES |
Server Hosting Issues |
YES |
YES |
Page Download Time |
YES |
YES |
XML Sitemap Setup |
YES |
YES |
Pages Indexed |
YES |
YES |
WC3 Validation |
YES |
YES |
Duplicate Content Review |
NO |
YES |
Keyword Analysis |
YES |
YES |
Keyword Research |
NO |
YES |
Pages Examined |
5 |
25 |
Title Tags |
YES |
YES |
Meta Tags |
YES |
YES |
Anchor Text |
YES |
YES |
Image Alt Tags |
YES |
YES |
H1 Tags |
YES |
YES |
Pages Completely Optimized |
0 |
5 |
Canonicalization analysis |
YES |
YES |
Landing Page Assessment |
YES |
YES |
PPC Ads |
NO |
YES |
Social Media (Twitter, Facebook) |
NO |
YES |
Brand Reputation |
NO |
YES |
Analytics Analysis |
NO |
YES |
Google Webmaster Analysis |
NO |
YES |
Keyword Rankings |
YES |
YES |
| Internal anchor text navigation |
YES |
YES |
| One Hour Phone Consultation |
YES |
YES |
| UpFront Fee |
$750.00 |
$1250 |
