Pay Per Click Management
Pay Per Click Management
Lower Your Costs - Target Your Market
Pay Per Click can be one of the most effective forms of advertising for your business but only if you are doing it correctly. And so many ads just aren't. Can you say with any confidence that your Pay Per Click campaign couldn't be improved upon? Wouldn't you like to hear about some of the strategies SEO consultant Scott Salwolke uses to manage campaigns of all sizes?
Scott Salwolke's pay per click marketing services involves:
- Recomandation of keywords to target and testing these phrases to determine which convert the best
- Suggestions on which ad platforms to utilize such as Google Adwords, Bing, or Facebook.
- Ad Placement Help you determine where you ads run, whether in a specific geographic location or on what platform such as search or content placement or a combination of the two.
- Creating new ad copy and revising it to continuously improve its performance
- Landing Page Development Having a prospect taken to your home page isn't always the best way to convert clients. Scott Salwolke will offer advice on the development of landing pages or the conversion of current pages.
- Bid Management Bidding on keywords is critical to getting the highest return on investment for your ads. Bid too high and you wipe out your budget in a matter of days, perhaps hours.
- Ad Testing Simply because you find the ad engaging doesn't mean it’s successful. Only through ad testing do you determine which ads have the highest click on rate and more importantly, the highest return on investment.
Scott Salwolke does this by utilizing his experience in SEO, as well as his extensive background in direct marketing. He's worked on hundreds of Adwords campaigns as well as those for other pay per click platforms such as Bing, Yahoo, and Facebook. Automated systems may help manage your budget, but they don't offer analysis of your ads or your results.
Higher Return On Investment
All Star Luxury Coaches was spending more than $2.50 for each ad prior to Scott Salwolke taking over their campaign. Today they pay less than 50 cents per ad resulting in five times more traffic for their ad budget. To learn more click here.
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Every click on your ad costs you money
Setting up and running a pay per click campaign is relatively easy. Yet, simply getting people to click on your ad isn't the objective. You want to ensure that those clicking on your ad have a legitimate interest in your products or services. In today's economy you can't afford to overpay for clicks or for clicks that don't result in sales. Scott Salwolke is certified by both Google and Yahoo for their platforms and has experience with most pay per click services available.
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