Pay Per Click Management

Lower Your Costs - Target Your Market

A successful pay per click campaign is more than just getting people to click on an ad. It's about getting the highest return on investment. Either to make a sale, develop leads, or reinforce your brand.

Pay Per Click can be one of the most effective forms of advertising for your business but only if you are doing it correctly. And so many advertisers just aren't. Can you say with any confidence that your Pay Per Click campaign couldn't be improved upon? Wouldn't you like to hear about some of the strategies our SEO consultant uses to manage campaigns of all sizes?

Ad Hoc Marketing's pay per click marketing services will result in:

• Ads that will compel only relevant prospects to click on them
• An increase in ROI for each ad
• The elimination of keyword phrases that are wasting your business money.
• An increase in overall conversion rates.

Scott Salwolke does this by utilizing his experience in SEO, but also his extensive background in direct marketing. Automated systems may help manage your budget, but they don't offer analysis of your ads or your results.

Higher Return On Investment All Star Luxury Coaches was spending more than $2.50 for each ad prior to Ad Hoc Marketing taking over their campaign. Today they pay less than 50 cents per ad resulting in five times more traffic for their ad budget. To learn more click here.

Every click on your ad costs you money

Setting up and running a pay per click campaign is relatively easy. Yet, simply getting people to click on your ad isn't the objective. You want to ensure that those clicking on your ad have a legitimate interest in your products or services. In today's economy you can't afford to overpay for clicks or for clicks that don't result in sales. Scott Salwolke is certified by both Google and Yahoo for their platforms and has experience with most pay per click services available.

Pay Per Click Management involves the following services in order to make your campaign more successful.

• Keyword Research to find the words prospects are using to look for your type of products or service and how competitive they are.
• Ad Title and Description With only a limited number of characters to work with, it is essential to develop ads that both entice customers, but also eliminate those that aren't specifically interested in your products or services.
• Landing Page Development Having a prospect taken to your home page isn't always the best way to convert clients. We'll offer advice on the development of landing pages or the conversion of current pages.
• Ad Testing Simply because you find the ad engaging doesn't mean it’s successful. Only through ad testing do you determine which ads have the highest click on rate and more importantly, the highest return on investment.
• Ad Placement Help you determine where you ads run, whether in a specific geographic location or on what platform such as search or content placement or a combination of the two.
• Bid Management Bidding on keywords is critical to getting the highest return on investment for your ads. Bid too high and you wipe out your budget in a matter of days.