An advertising agency is about getting your product noticed. A copywriter's job is to connect with customers through words. It might be the copy for a web site or a sales letters that is sent out as part of a promotion.
My job is to connect with the people you want to work with.
An example of how a copywriter can affect a business is with a newsletter. Most businesses have a newsletter of some sort, either for employees, customers, or both. Some are in color, others are simply photocopies, and many are now being sent via email. Yet, most businesses are failing to utilize the potential of the format.
Successful newsletter advises customers on:
- What a business has to offer
- Case studies of how a company has impacted a customer
- New products they’re introducing
- What a company is giving back to the community
If a newsletter is for employees it should:
- Improve employee productivity
- Offer health advice to reduce sick days
- Provide safety information to reduce workers comp incidents
I will develop a newsletter that will be more than recipes and profiles of the family pet. I'll develop a newsletter that will impact your company's growth. And by outsourcing your newsletter you can free up your staff for other projects and promotions.
