Link building has changed dramatically over the last year. What once worked for increasing a site's rankings - link exchanges, directory submissions, paid links, no longer work. In fact they could get your site penalized. For Google, links must be earned, not purchased. This is why content marketing is central to my SEO services.
Google in their webmaster guidelines has this to say.
"Some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results."
"The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it."
Link Building involves:
- Getting listed in authoritative sites
- Generating content that other sites link to.
- Finding blogs related to your particular field.
- Submitting your business to local directories if necessary, such as Google Local, and Bing Local.
- Finding social media sites that could bring your business in touch with prospects.