Keyword research is the key to a successfully optimized web site. Choose the wrong phrases to focus on and you can waste a lot of time, money, and effort. Choose the right words, however, and you can connect with prospects that are actively looking for your products or services.
As a SEO consultant, I do the research to find the keywords and phrases prospects are using on the search engines. I begin by compiling as large a list as possible and then focusing on those phrases that are the most relevant. The goal isn’t just to bring more traffic to the site, but that these phrases result in conversions.
Keyword research is the cornerstone of my monthly SEO services.
My keyword research is extensive and includes:
- Targeting keywords that deliver relevant traffic to your site.
- Determining the keyword phrases you can beat the competition for.
- Targeting keywords which you'll ultimately you get more results for.
- Incorporating these keywords into your copy and html code
- Planning a strategic marketing campaign both for SEO and pay per click
- If you're considering a pay per click marketing campaign, then keyword analysis is even more crucial. After all, you lose money for each click of an ad that isn't bringing targeted prospects to your site. I will test not just which phrases succeed, but which ads draw the most attention.
My SEO Copywriting Services incorporate these words into the copy in a way that engages a reader's attention. And I do so in a manner that doesn't seem intrusive or out of place. The last thing you want is copy that is stuffed with phrases and comes across as being poorly written. This is where my extensive background in direct marketing gives me experience that many SEO consultants lack.
And I use these phrases not just in the copy of your web site. Some of the most strategic places to display keywords or keyword phrased include:
- Title tags – the words that appear on the browser screen and in the rankings.
- Page content - words on a page must contain not only your keyword phrases but engage a reader's attention.
- Meta Description – the description inserted into the code of each page.
- Heading Tags – the headlines on a page.
- Images (Alt tags) – The computer code which describes what an image is.
- Anchor text within a page – the words that are used to link to other pages.
- And don't think that just because your customers are local that keyword research isn't important? If you're selling real estate you need to rank high not just for this phrase, but also real estate agency, real estate agent and Realtor. Local search optimization is as big a part of search engine marketing as any other aspect. No matter what size your market.
