Keyword Research - What phrases have the most value for your site

Keyword research is the key to a successfully optimized web site. Choose the wrong phrases to focus on and you can waste a lot of time, money, and effort. Choose the right words, however, and you can connect with prospects who are actively looking for your products or services.

As a SEO consultant Scott first does the research to find the keywords and phrases prospects are using on the search engines. His keyword research is extensive and includes:

The words you and your staff supply us with
Examination of your competitor's sites.
The results from keyword tools we utilize including Wordtracker, Overture and Google's Adwords keyword tool.
Analysis of your analytics, if utilized. This reveals the words people are already using to find your site.

Then we determine if ranking for these phrases benefits your site. For example, California real estate may be a highly searched for phrase, but is it realistic to think you'll rank high for this phrase? And, more importantly, if you do rank for this phrase are the prospects looking for homes in your market if you only sell homes in Fresno? Salwolke's job is to to develop a list of keywords that have the most value for your web site.

If you're considering a pay per click marketing campaign, then keyword analysis is even more crucial. After all, you lose money for each click of a an ad that isn't bringing targeted prospects to your site.

Ad Hoc Marketing SEO Copywriting Services incorporate these words into the copy engages the reader's attention. And does so in a manner that doesn't seem intrusive or out of place. This is where Scott Salwolke's extensive background in direct marketing gives him experience that many SEO consultants may lack.

And Salwolke uses these phrases not just in the copy of your web site. Some of the most strategic places to display keywords or keyword phrased include:

Title tags
Page content
Meta Description
Heading Tags
Images (Alt tags)
Anchor text within a page

And don't think that just because your customers are local that keyword research is important? If you're selling real estate you want to rank high not just for this phrase, but also real estate agency, real estate agent and Realtor. Local search optimization is as big a part of search engine marketing as any other aspect. No matter what size your market