Google+ is just a year old, but its already having an impact on businesses. By the end of 2011 it will have over 62 million members and its predicted to hit 400 million by the end of 2012. Whether it reaches this lofty number or is even half that, its still a force to reckon with.
More importantly there is data to suggest that Google+ influences rankings. This means any business need to assess Google+ and determine how they can utilize its potential. I've already helped businesses to develop business pages and to help them integrate a Google plus one button onto their site.
With Google now incorporating data from Google+ into their algorithm, content becomes even more crucial. According to Google "The more quality content you create and the more people that engage with you, the more prominent your profile will become.”
As a SEO specialist I help businesses integrate social media into their marketing strategy. This includes Google+, Twitter, Facebook and other mediums to help you develop your brand and communicate with prospects and customers.