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FAQ About SEO
How soon will I see results?
It varies. Factors such as the age of your site, how competitive your products are, and what your competition is doing all impact rankings. I've had results with clients in as little as three weeks, and in other cases two months. Yet, for all of my clients my work results in them ranking competitively for their products or services.
What is the difference between a SEO Consultant and a graphic designer? Or an advertising agency?
My focus is on the words for your site. A graphic designer and most advertising agencies focus on your web site's appearance. We often work with your existing site and add the text that is needed to attract customers. I can also advise on the overall design if it interferes with its marketing potential.
Why is doing a web site myself a mistake? Or having my cousin put together a site? After all, he has his own MySpace site?
You wouldn't allow an amateur to take care of your accounting. So why have an amateur develop your web site. A professional SEO Consultant will know how to find the words your prospects are using in searches And determine what links are needed to increase traffic and rankings. They can determine potential design problems that are causing difficulties for visitors. And they can keep track of how many people are visiting your site and what they're doing. It takes a lot of time and training. I have that training and I'm up to date on the latest techniques to improve rankings on Google, MSN, Yahoo, and the dozens of other search engines.
My business is local? Why do I need SEO?
Most businesses no matter what the size of their community benefit from SEO. Many assume their market is people in their community, but often its much larger. Florists, Realtors, hotels all benefit from being found online. People new to a community look online for dentists, hair stylists, and family doctors. Local Search Optimization is as important for your business as companies that deal with customers nationwide.
You say you're more affordable than most agencies. What do you mean?
Scott Salwolke doesn't live in a major metropolitina locations so his cost of living isn't as high. Yet, he serves clients throughout the United States and the've benefitted dramatically from his affordable SEO servics. don't live in a major metropolitan location.
I have a project. What do I need to supply you with?
It helps if we can have as much material as we can get. For example, for a direct mail campaign on a product we would need to use the product. Then we would want any past marketing material, any testimonials, and an assessment of potential customers. I wants to know the product or, service, inside and out. As well as your customer. For SEO, some of the keywords you associate with your business are helpful as well as a list of competiors who are already successful on the web.
How soon can you begin my project?
I work on a first come first serve basis. I try to give you an immediate indication of when we can begin your project. Once I receive payment for my work, I'll begin on the job within one week. If time is an issue then we can work something out. Our SEO Consultant can often begin improving your ranking immediately, even before beginning an intense makeover of your site.
I would like you to write copy for some clients, but I'd like them not to know it?
Our contract includes a confidentiality agreement. How you present my work to your clients is up to you. I can remain in the background and not even speak with them.
My budget is limited. Can Scott Salwolke still work with me?
I assess your needs and determine what I can do. And still keep to your budget. Once your budget allows it, I can then add to your marketing program later.