Home - Code of Ethics
Code of Ethics
There is no uniform code of ethics for SEO, which is a problem. Firms or consultants that represent themselves as ethical SEO's may use practices that are considered black hat and which could eventually harm a site's rankings. Although we feel these firms are in the minority, its a reason you should perform research on who you eventually hire. You want someone whose success will be long term.
Bruce Clay has written a code of ethics which many firms and consultants voluntarily subscribe to.
Ad Hoc Marketing and Scott Salwolke promise to:
 Only use methods that are ethical, avoiding tactics that are considered black hat SEO.
Never be under contract to two businesses competing in the same market unless both businesses have agreed to it.
Fully disclose what we are doing at all times and to respond promptly to any questions you might have.
Provide anonymity. If Salwolke agrees to work with another agency or web design company he'll work behind the scenes if necessary. He won't contact the client directly unless this is agreed upon.
Respect the privacy of all clients in handling their material.
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