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Search engine optimization
Scott Salwolke offers a complete range of search engine marketing management services - covering areas such as SEO copywriting, Social Media, Usability, and Analytics. His expertise in these and related areas is accomplished through strategic marketing services.
Search engine optimization is just one element of the monthly SEO packages that are designed to help you connect with your market and to develop your brand.
Getting to the first page of Google doesn't happen by accident
To succeed, SEO requires a lot of work. These are some of the steps Scott will take to get you on the first page of Bing, Google, and Yahoo.
- Conduct an industry and competitor analysis: In order to create an effective website Scott must thoroughly understand the industry, competitors, customers. He will spend time analyzing competitor's websites. This is part of your initial setup fee.
- Complete a keyword analysis: A comprehensive keyword analysis for your business will be completed. He will analyze keywords based on: number of searches, competition, keyword relevancy, logic, etc. Our SEO Consultant will contact you once completed to discuss his final evaluation and receive any input you may have.
- Develop copy for your website. Content will be developed for each web page. Our consultant will gather information from you during this phase and also generate content incorporating targeted keywords. During this time he will send you specific requests for information that will be easy to understand.
- Meta Tag and Title Tag Optimization: Incorporate keywords into the title tag and meta tag desciption for individual pages. These aren't just to improve
"I'm impressed that with so little effort on my part (as a matter fact I've only done a fraction of the things that Scott suggested) we've been able to rank in the top listings for our chosen search phrases on nearly all of the search engines. Scott really knows his stuff!"
-Dr. John Amaral D.C., Owner The Well Being Center |
rankings, but to influence people into clicking on your listing.
- Build incoming links: A considerable amount of time will be devoted to getting other sites to link to your site. This will be done via directory submissions, link exchanges, publishing useful information on your website, competition analysis.
- Review and revamp: Scott will constantly analyze your site for improvements in rankings. This will follow the implementation of the new pages.
- Monthly assessments: Detailed ranking and analytics assessments will be provided each month.
How much work is done each month is dependent on the size of your plan.
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