Search engine marketing management

Ad Hoc Marketing offers a complete range of search engine marketing management services - covering areas such as SEO copywriting, SEO, Paid Search, Social Media, Usability, and Analytics. Our expertise in these and related areas is accomplished through strategic marketing services.

Here is a breakdown of the different phases of the development of each project we take on. The amount of work involved varies from site to site, but all of the work will be completed by our SEO consultant, Scott Salwolke. He'll be available to answer any of your questions and provide you with suggestions to help improve your success on the web.

• Conduct an industry and competitor analysis: In order to create an effective website we must thoroughly understand the industry, competitors, customers. We will spend time analyzing competitor's websites.
• Complete a keyword analysis: We will conduct a comprehensive keyword analysis for your business. We will analyze keywords based on: number of searches, competition, keyword relevancy, logic, etc. Our SEO Consultant will contact you once completed to discuss his final evaluation and receive any input you may have.
• Develop copy for your website. We will gather content for each web page. Our consultant will gather information from you during this phase and also generate content incorporating targeted keywords. During this time he will send you specific requests for information that will be easy to understand.
• Meta Tag and Title Tag Optimization: Incorporate keywords into the title tag and meta tag desciption for individual pages. These aren't just to improve rankings, but to influence people into clicking on your listing.
• Build incoming links: We will spend a considerable amount of time getting other sites to link to your site. This will be done via directory submissions, link exchanges, publishing useful information on your website, competition analysis.
• Pay Per Click Management: We can incorporate pay per click into your campaign, helping to develop ads and develop landing pages. We will test these elements to ensure your getting the highest return on your investment.
• Review and revamp: We'll constantly analyze your site for improvements in rankings. This will follow the implementation of the new pages.
• Monthly assessments: Provide detailed ranking and analytics assessment each month.

How much work is done each month is dependent on the size of your plan.