Search Engine Marketing

 

Article written in 2006 by Scott Salwolke

 

Organic rankings are where your site ranks on the search engines when people perform a search. These rankings are usually the result of carefully optimized pages and link building.

 

With Search Engine Marketing you looks to spend more on your site, but including pay per click and paid inclusion. It might also involve an email campaign.

 

With Search Engine Marketing you can have the best of both worlds. You have the long lasting benefits of natural rankings with the quick fix of pay per click. Still you want to make sure that all this time and effort results in an increase in business.

 

As a consultant I can help you with a number of aspects of search engine Marketing.

 

How a consultant will impact your search Engine Marketing.

A successful SEM campaign begins with research. An analysis of your current site to make sure its user friendly and benefits from search engine optimization. It doesn't do any good to begin a pay per click campaign if your web site doesn't have the potential to turn prospects into customers.

 

The second assignment is to determine the keywords and phrases that your prospect are using to find your business. These words will then be incorporated into your site and form the basis for you ppc campaign.

 

Once your site is optimized and ready for customers its time to consider where you want to place your ads. Everyone automatically assumes they want to purchase ads on Google or Yahoo. But the cost for these search engines can sometime be prohibitive. I'll give you alternatives that could be just as rewarding in terms of prospects, but cheaper in terms of clicks.

 

If you already have an agency coordinating your search engine marketing, you might still find my work beneficial. I can bring a fresh perspective to a campaign. And not all agencies have a copywriter who understands the demands of the search engines and how to prepare copy that connects with prospects.