American Realty was one of the largest real estate agencies in the Dubuque area. It heavily promoted its web site on radio and relied heavily on newspapers ads to further attract attention to their properties. Unfortunately American Realty didn't rank in the top 30 for many of the phrases prospects were using to look for homes in the area.

The problems with the site was that it had little text and almost no incoming links. My real estate SEO services would focus on keyword research and link building.

Even as I began developing copy I was researching potential link partners and most importantly, directories. There are literally dozens of web sites that list Realtors and real estate agencies, many for a fee. I began listing the site on the sites that offered free listings. This provided a little bump in rankings.

I developed copy for two pages. One for clients interested in buying homes in the area. Another for prospects looking for a Realtor to sell their home. These pages were designed to rank for specific keyword phrases such as Dubuque real estate and Dubuque Realtor.

It was also decided that we needed to budget money for some of the paid directories. We chose directories with high Page Ranks who would impact not just our rankings, but also bring in potential customers.

Within a couple of months the site now ranks in the top 5 on Google and the other search engines for most of their phrases. This includes a number 1 ranking for Dubuque Realtor.

The result of this SEO work was to double the number of prospects who visit the site each month. And one thing the analytics showed was that visitors typing in Dubuque real estate spent twice as much time on the site as most other phrases. It also showed a number of visitors were from out of state. Dubuque is located where Illinois, Wisconsin, and Iowa meet. Yet there there twice as many visitors from New York as there was from Wisconsin. These were people actively looking for homes in the area, yet who hadn't yet relocated. People who weren't exposed to the local media.

"Scott-  a big thank you from all of us for the excellent job you are doing in getting us better placement on the web. In doing a search this morning we are right up there on top. It's amazing what can be accomplished if you have the expertise and know how.  We especially appreciate you keeping us updated on your progress."

Bob Neuwoehner
American Realty of Dubuque, Inc