Only 25% of online searchers click on paid ads or paid listings. To connect with the other 75%, you need to rank in organic search results
Despite the millions spent on pay per click, prospects still trust natural search engine listings by as much as two to one. A first page ranking on Google for your products or services is crucial in today's economic crisis.
Getting to the first page of Google and Bing, however, doesn’t happen by accident. It takes
time and work. Google ranks websites based on over 200 ranking criteria, which is often evolving. They admit they tweak their algorithm some 600 times in a single year. This means it’s not a one-time operation.
The value of first page rankings, however, can often translate into hundreds of thousands of dollars of revenue for a business.
Unfortunately, search engine optimization is different from nearly every other type of advertising. You can't put money down and see immediate results. Most SEO campaigns require a lot of work and time and even then future trends can suddenly impact even the most successful campaigns. Yet the results from successful search engine optimization can yield dividend for years. As this case study reveals, to get similar results from a pay per click campaign could cost hundreds of thousands of dollars.
My search engine optimization services, whether for a local market or national campaign are based on the same philosophy. Find the words prospects are using and then incorporate them into your site to reach prospects relevant to your business. My clients consistently rank on the first page of Google, Bing and Yahoo for their keywords.
The objective with my search engine positioning services is to get you on the first page of the major search engines. And that these rankings are for phrases directly related to your business. You'll read some firms offering a guarantee of a number 1 ranking, but I won't do that. But this is what I'll always work toward.
I've assisted businesses both large and small, from a company that rents portable bathrooms for events to a company that sells jet aircraft. No matter if you offer one service or a hundred products, I can assist you in reaching relevant prospects.
Organic SEO can take time to show results. It's a long process, but when successful can be your strongest marketing tool. It will put you in touch with prospects actively looking for your products or services.
Search engine optimization (SEO) involves a variety of factors from the content on your site to the incoming links. Social media is also become intertwined with SEO, so Facebook pages, Google+, and Twitter influence how well your site ranks.
Search engine optimization is just one element of the SEO packages that are designed to help you connect with your market and to develop your brand.
SEO succeeds through:
Targeting the correct keywords that your prospects are using.- Optimizing pages for these phrases, incorporating them into the copy and the meta tags.
- Continually developing content for your site and social media.
- That the content developed motives visitors to perform an action
- Generating links from other sites because of this content