Copywriting Sample:

Direct Marketing Copywriter Sample

This letter helped to establish a business that was being done out of a person's home.

Dear Friends,

Does this sound familiar? Photographs spread all about the house. Some in albums. Some in boxes. Some tucked away in drawers. And the photographs you want to show off are nowhere to be found. All right, maybe its not as bad as all that. Yet, for me it was.

Then I began to do scrapbooks. Now I show off our vacations or my family, without having to hunt down photographs. And I found something to keep them in that everyone comments on. 

I have my albums embossed, making each one of a kind. I liked the process so much I went out and purchased the equipment so I could do it myself. 

Thats why I'm contacting you now, about my new business, FOIL IMPRESSIONS. I do custom foil embossing, specializing in imprinting scrapbook albums. Catalog your memories by embossing a title on your album. Maybe even add a message on the back, such as “Made with Love by Mom.” Choose from dozens of colors that add to the charm of your album.

A gift they'll always remember

Gifts aren't personal anymore. If you're like me, you walk into your local Target, punch in the wedding couple's name, and find their gift list. Sure, a set of candleholders are nice and the couple will really appreciate them. They'll even display them on their fireplace. Yet how long after the reception is over, have they already forgotten who they came from.

An album with their name and wedding date embossed on it. They'll always remember who was so thoughtful. Better yet, have their wedding napkin captured as a foil impression.

About to attend a graduation. Looking for the perfect Mother's Day Gift. Why not give them something to commemorate the occasion. I can even emboss a yearbook. Or a family bible. This is a gift they'll proudly show off and fondly remember. Foil embossing is permanent, so there is no chance of the gift losing its appeal.

Want to start someone on a fun hobby? Why not scrapbooking? A personalized album will provide them the incentive to gather their photographs and keepsakes from the past. I can even offer advice in choosing an album that will meet their needs.

Quick turn around time

I usually have the work done in a week. Then you can pick up your book or have it shipped directly to your home. I'll even deliver it to your home myself if you're within our region.

My work is guaranteed

If I make a mistake I'll replace it with an identical album, or one of equal value. If it's a family heirloom, let me know and I'll take special precautions to ensure its safety.

I look forward to working with you to create a one of a kind gift.

Sincerely,

Mandy Manning

P. S.      Don't forget to ask about my Foil Card Program? Each time you have an album done I'll punch your Foil Card. When you have ten punches you'll be eligible for a free line (a $7.00 value).