Direct Marketing Copywriter

 

A professional direct mail copywriter understands that for copy to work,it must connect with its market. Like Search Engine Marketing, the  words used must convince a reader they need your product or service.

 

As a direct marketing copywriter, I've been studying and creating mail campaigns for 20 years. Below I've included link to three campaigns I'm particularly proud of. And a flyer that proved to be very effective. I've prepared dozens of articles to promote a business or individual.

 

To be successful in direct mail, and SEO Copywriting, requires research. Research on the product, and research on the potential market. A successful copywriter must know the product inside and out. And then discover what motivates potential buyers. This means that when they read the sales letter, they'll say, "yes, this is what I need."

 

Examples of my work work as a direct marketing copywriter include:


Fundraising Letter

 

Product Letter

 

Restaurant Letter

Advertising Flyer

 

Training manual

 

Copy to publicize a travel destination

 

Copy for a newsletter

 

Article promoting energy efficiency for a magazine