Direct Marketing Copywriter

A professional direct mail copywriter understands that for copy to work,it must connect with its market. Like Search Engine Marketing, the  words used must convince a reader they need your product or service.

As a direct marketing copywriter, Scott Salwolke has been studying and creating mail campaigns for 20 years. Below we've included links to three campaigns that were particularly effective. And a flyer that proved to be very effective. Salwolke has prepared dozens of articles to promote a business or individual.

To be successful in direct mail, and SEO Copywriting, requires research. Research on the product, and research on the potential market. A successful copywriter must know the product inside and out. And then discover what motivates potential buyers. This means that when they read the sales letter, they'll say, "yes, this is what I need."

Examples of Scott Salwolke's work work as a direct marketing copywriter include:

Fundraising Letter

Product Letter

Restaurant Letter

Advertising Flyer

Training manual

Copy to publicize a travel destination

Copy for a newsletter

Article promoting energy efficiency for a magazine