Direct Marketing
Direct Marketing Copywriter
A professional direct mail copywriter understands that for copy to work,it must connect with its market. Like Search Engine Marketing, the words used must convince a reader they need your product or service.
As a direct marketing copywriter, I've been studying and creating mail campaigns for 20 years. Below I've included links to campaigns that were particularly effective. And a flyer that proved to be very effective. I've prepared hundreds of articles to promote a business or individual.
To be successful in direct mail, and SEO Copywriting, requires research. Research on the product, and research on the potential market. A successful copywriter must know the product inside and out. And then discover what motivates potential buyers. This means that when they read the sales letter, they'll say, "yes, this is what I need."
Examples of my work work as a direct marketing copywriter include:
Fundraising Letter
Product Letter
Restaurant Letter
Advertising Flyer
Training manual
Copy to publicize a travel destination
Copy for a newsletter
Article promoting energy efficiency for a magazine
