Case Study
Trappist Caskets
The problem: Trappist Caskets had a national reputation for their custom built wood caskets. Yet, they didn't rank for many of their products. They had a great looking web site, but few were finding it.
The solution: Working with their current webmaster, I developed new copy for the product pages. This targeted their specific products using terms that prospects were using. Even after the rankings, however, it was decided a search engine marketing plan was needed to compliment the organic rankings. Many of their competitiors were already doing this, even bidding on the phrase Trappist Caskets.
The result: they new rank in the top 10 for most of their products, even though the changes have only taken place recently. The pay per click campaign focused on Google AdSense and had a high conversion rate.
| Keyword phrases | Yahoo | MSN | ASK | |
| Wooden Casket | 4 | 5 | 1 | 1 |
| Pine Casket | 13 | 3 | 5 | |
| Oak Casket | 4 | 4 | 4 | |
| Walnut Casket | 1 | 2 | 1 |
Visit the current site at www.trappistcaskets.com