Scott Salwolke - SEO Consultant

Professional search engine marketing

Case Studies

How SEO Impacts A Business

Full service SEO is about getting sites to rank nationally for their products or services. I've assisted a number of business, getting them to rank for words that are relevant to their business. The sites I've worked on now rank in the top 10 on Google for competitive phrases such as wood burning fireplace, International Trucks, job coach, horse stall, etc.

Many of the sites I've developed were designed to rank for specific services in a specific location. In fact, local search engine optimization is one of my main fields.

Local search doesn't mean that all their customers are local, however, as demonstrated in the following case study. Nor does it mean a minimal amount of traffic. A beauty salon that I assisted has nearly 3,000 visitors a year. This in a town of 65,000.

Addoco is a pallet manufacturer located in the Midwest. Unfortunately, none of their products ranked nationally.

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Trappist Caskets had a national reputation for their custom built wood caskets. Yet, they didn't rank for many of their products.

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A florist whose clientele was local, but who web site would prove to be national.

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Tri-State Clinic of Chiropractic was a business that had no web site. Yet, chiropractic care was one of the biggest items searched for in their locale.

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American Realty was a real estate agency who didn't rank in their community for real estate phrases. After SEO traffic to their site doubled.

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