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Case Studies

Case Studies - How SEO Impacts A Business

Search Engine Marketing is about getting sites to rank nationally for their products or services, developing pay per click campaigns and developing links to a site. I've assisted a number of businesses, getting them to rank for words that are relevant to their business. My clients rank in the top 10 for such competitive phrases as caskets, private jets for sale, flags for sale, portable restrooms for sale, Presbyterian seminary.

The result of this work is a dramatic increase in traffic. A home builders site went from less than 300 visitors a month to more than 1300 in less than six months. A truck dealership tripled its traffic in the space of just two months. A flag company saw its traffic go up by 30% for three consecutive months. Airsoft Gun Supply went from 286 visitors to 1618 visitors a month in just 5 months. Sassy Pup saw its number of online customer base increase by over 9,000 visitors a month in the space of a year.

Here is a sampling of the success stories I've had with my clients.

Sassy Pup is an online dog boutique that sells designer pet products. Case study examines how SEO is one of the most cost effective forms of marketing.

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Addoco is a pallet manufacturer located in the Midwest. Unfortunately, none of their products ranked nationally.

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Trappist Caskets had a national reputation for their custom built wood caskets. Yet, they didn't rank for many of their products.

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A company sold aircraft online published a successful magazine, but had little success on the Internet.

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A florist whose clientele was local, but whose web site would prove to be national.

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American Realty is a real estate agency who didn't rank in their community for real estate phrases. My real estate SEO services doubled the traffic to their site.

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Tri-State Clinic of Chiropractic is a business that had no web site. Yet, chiropractic care was one of the biggest items searched for in their locale.

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The Well Being Center is a chiropractic clinic in Santa Cruz, California that wanted to rank for their services. But they didn't want the words chiropractic to be prominent on their site.

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AllStar Coaches was paying over $2.50 a click in their Adwords campaign. After careful testing on ads and landing pages, there cost per click dropped down to .50 a click.

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